Vietnam 2023
Supported by the Association of Corporate Counsel
Head of legal and external affairs | British American Tobacco Vietnam
Chief legal officer - general counsel | Asian Coast Development (Canada)
Deputy CEO in charge of legal and compliance division | VinES Energy Solutions
Country finance controller, head of legal, tax and compliance | ofi (Olam Food Ingredients) Vietnam
Senior legal manager | Industrial and Commercial Bank of China - Hanoi City Branch
Director of legal affairs and organizational capacity development | AstraZeneca
Legal contracts manager | Gelex Group Joint Stock Company
Senior legal manager, legal and compliance | SEA Logistic Partners (SLP)
Vice president, legal | Coca Cola Beverages Vietnam
Spotlight on… Tran Bui currently serves as the vice president, legal and local ethics officer at Coca-Cola Beverages Vietnam. She joined the company in 2019, with her role operating as...
Investment and corporate legal manager | A group of companies in renewable energy
Head of Legal and Compliance | Vietnam Investors Service and Credit Rating Agency
On behalf of The Legal 500, we are truly delighted to introduce our first-ever GC Powerlist: Vietnam 2023! This edition marks a milestone publication for the Vietnamese legal community, as this meticulously researched document represents our inaugural Vietnamese edition of the GC Powerlist series, The Legal 500’s premier title celebrating and awarding the world’s top in-house lawyers. After covering Southeast Asia as a region for many years, we decided it was high time to highlight and recognise the exceptional community of in-house counsel active within one of the world’s most dynamic and rapidly-growing economies, and the excellent corporate counsel who make it work. This research could not have been possible without the cooperation of three of Vietnam’s leading law firms: DFDL Legal & Tax, Frasers Law Company and VILAF, whose expertise and assistance was instrumental in making this edition such a success.
We are proud to present insightful conversations with Vietnam’s finest corporate counsel as we look to celebrate their respective achievements. Our in-depth interviews have yielded fascinating insights into the intricate and often complex world of corporate legal counsel. The publication showcases the many impressive transactions, projects and innovations led by these individuals, the evolving role of in-house counsel in Vietnam, and the trends that are transforming the traditional legal approach to business operations.
In the interviews our research team conducted, there is a noticeably prevailing belief that the scope of the general counsel role should extend beyond its conventional boundaries. The general counsel is not solely a highly skilled legal professional; rather, they are expected to now serve as a business partner responsible for influencing strategic direction and crucial decision-making. For example, Mai Phuong Thao, legal and compliance manager at Roche Vietnam envisions that “in the next five to ten years, the function of the general counsel will undergo significant change due to the constantly shifting and intricate nature of Vietnam’s legal framework. This transformation requires a multidimensional and strategic approach. In addition to providing regulatory guidance, the general counsel’s responsibilities must extend beyond traditional legal activities. They should take on greater responsibilities in the areas of corporate governance and sustainability, including actively shaping the company’s strategy, with a strong emphasis on compliance and risk management, while simultaneously ensuring business effectiveness. Additionally, it is essential for general counsel to interact with the larger legal community and advocate for government policies. This activity not only strengthens their position within their respective organisation but also raises awareness of crucial legal issues, ultimately contributing to Vietnam’s social development”.
Alongside the evolving role of the general counsel, there is the emergence of novel technologies which are transforming the way in-house teams perform. The implementation of AI for research, the digitalisation of contracts, and the creation of repositories all enhance the capabilities of the legal function. However, despite the opportunities there are potential pitfalls that must be considered. a sentiment shared Nguyen Thi Phuc, senior legal manager of the Industrial and Commercial Bank of China – Hanoi City Branch. They believe that that the growing digital revolution ‘brings new opportunities and markets … but it also increases regulatory and cybersecurity risks’.
These interviews offer a thoughtful yet engaging understanding of Vietnam’s legal community, providing insight into the mindset of top-tier corporate counsel and the wide array of challenges they must navigate – from regulation to technological innovation and beyond – to play an integral part in their business’s success. By reading these interviews it is clear to see why these individuals are trusted legal and business partners in equal measure.
On behalf of everyone at The Legal 500, and especially our GC Powerlist research team, we would like to extend our congratulations and gratitude to everyone who was featured in this inaugural edition of the Vietnam Powerlist. We thank them for sharing their time and insights, allowing us to celebrate their achievements and acknowledging their rightfully earned spot in this milestone edition. We also look forward to future publications celebrating the achievements of the excellent Vietnamese GC community.
From our editorial team on this project:
Joe Boswell | Global Editor, The Legal 500 Powerlist Series
Jugroop Singh | Research Analyst
The 2025 edition of the GC Powerlist Colombia, held at the elegant Casa Medina in Bogotá, brought together some of the most influential general counsel and in-house legal leaders from across the country and region. The event highlighted how Colombian legal departments are evolving to meet the demands of an increasingly complex, tech-driven, and sustainability-conscious business environment. Key themes throughout the day included the strategic adoption of AI and legal tech, lean but agile team structures, shifting approaches to external counsel, and a strong commitment to ESG and inclusive leadership.
One of the most prominent discussion points was the integration of legal technology, particularly AI and large language models, into in-house legal work. Across companies like Uber, Unilever, Takeda, and GFT, there is strong momentum around the use of AI tools for contract lifecycle management—ranging from clause extraction and risk flagging to version control and automated drafting. However, rather than viewing AI as a replacement for legal professionals, most GCs described these technologies as strategic enablers that allow their teams to focus on higher-impact work. Laura Jaramillo Franco of Bayer provided one of the most detailed insights into how her team has deliberately structured their AI use. She emphasised that the value lies not in using AI for its own sake, but in tailoring each tool to specific use cases that align with legal risk standards and data protection policies. Tools such as Harvey, myGenAssist, Claude, Notebook, ChatGPT, Gemini, and Gamma are all part of Bayer’s ecosystem—each selected and implemented with clear purpose and governance.
Legal design was another emerging theme, with institutions like Scotiabank and Unilever investing in simplifying legal documents to make them more accessible to non-legal stakeholders. This is especially relevant in consumer-facing sectors where clear communication builds trust and mitigates risk. There is also growing interest in predictive analytics for litigation and compliance risk mapping, as legal departments seek more proactive ways to support business decisions.
Despite the growing influence of technology, staffing models remain lean. Most legal departments consist of teams ranging from three to nine professionals. However, size is no longer the defining factor of effectiveness. Instead, agility, business-embeddedness, and cross-functional collaboration are key. General counsel from companies such as Scotiabank, Cargill highlighted the increasing involvement of legal leaders in crisis management and business strategy, often working side by side with finance and communications teams. Upskilling, especially in technology and leadership, is an area of active investment, with Uber, for instance, noting formal programs aimed at equipping in-house lawyers for this evolving role.
The event also revealed a shift in the use of external counsel. In-house teams are now more confident in handling complex matters internally, including regulatory strategy, litigation, and M&A. Companies such as SierraCol and Bancolombia highlighted that while law firms remain essential, engagements are becoming more selective and strategic. The focus has moved from transactional work to long-term partnerships that add specialized value or support cross-border challenges.
Sustainability and ESG responsibilities continue to expand within legal departments. Legal leaders are increasingly central to ensuring compliance with ESG frameworks, advising on disclosures, and shaping product strategies aligned with social impact. Viviana Prada Rey of Grupo Cibest shared how her legal team plays a key role in advancing the company’s mission to contribute to the UN Sustainable Development Goals. From advising on sustainable finance initiatives to monitoring ESG-related regulatory developments in both Colombia and the United States, the legal function has become instrumental in driving long-term impact.
Another area of strong focus was crisis resilience. Legal teams are leading scenario planning and designing compliance playbooks, ensuring they are prepared for unexpected events. Leadership and inclusion also featured prominently. Companies are integrating diversity, equity, and inclusion (DEI) into their legal team strategies. Juliana Hoyos Flórez, General Counsel of SierraCol, discussed the company’s ALMA program (Academia de Liderazgo para Mujeres de Alto Impacto), which has empowered over 180 women across the company and community with leadership skills and is expected to reach 300 by 2026.
In conclusion, the GC Powerlist Colombia 2025 was a testament to the transformation of the legal profession in the region. Far from being reactive support functions, today’s legal departments are strategic, tech-savvy, socially conscious, and embedded at the heart of business decision-making. As demonstrated once again, Colombia’s in-house legal leaders are not just keeping pace with global trends—they are helping define them.
