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Brazil Teams 2017

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Brazil Teams 2017

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With a team of eight staff broken down into five lawyers and three non-legal staff, Ana Carolina Pescarmona is the head of legal and compliance for multinational consumer goods company Reckitt Benckiser (RB) in Brazil. RB recently acquired Hypermarcas’ Brazilian condom and lubricants business which, in addition to the Jontex and Olla brands, is said to be transformative for RB’s sexual wellbeing category in Brazil. Pescarmona is proud of her team’s internal recognition, stating that the legal team is ‘recognised as an important business partner and [is] very engaged with the leadership team as fundamental part of the decision making process’. Operating with this close relationship to upper management, the team also enjoys relations with other business units and is expected to not only guide and advise on corporate strategic decisions but to ensure the ‘reinforcement of the compliance mind-set all over the company’. In adding this value to the business, Pescarmona is keen to emphasize the innovative tool implemented that ‘communicates and monitors all new challenges to the brands that were impacted due to competitor’s strategies, which was fundamental to demonstrate how the legal department can add value to the business’. The aforementioned acquisitions of the Jontex and Olla brands, in addition to adding the Naldecon, Dermodex and Luftal brands to RB’s portfolio have all been individual successes for the legal team, but its impact has been felt in other ways. Recent innovations by the team include a new compliance program, new methods of face-to-face training with all business areas and a new electronic system to deal with contracts and the management of litigation across the company.

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