Santiago Tinoco Martinez – GC Powerlist
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Mexico Rising Stars 2025

Consumer products

Santiago Tinoco Martinez

Senior legal director | Kavak

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Mexico Rising Stars 2025

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Santiago Tinoco Martinez

Senior legal director | Kavak

How do you approach managing legal aspects during periods of instability or crises, and how does your legal strategy align with the broader business strategy to ensure the organisation’s resilience?

Identifying the critical legal risks that must be addressed to ensure the company is protected. I then advise the leadership team on the risks, potential liabilities and proposed course of action, aligning the legal response with the broader business strategy.

How do you prioritise diversity and inclusion within your legal department, and what initiatives have you implemented to foster a more inclusive and equitable work environment?

I put effort into developing processes and initiatives that foster inclusion in both recruitment and professional development. These processes give diverse team members visibility and leadership opportunities, supporting their career growth and ensuring equitable opportunities. At the same time, they allow the broader legal team to benefit from the stronger collaboration, greater innovation, and more robust decision-making that diversity brings.

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