About

Peter Bähr studied in Bonn, Sydney and Shanghai, and represented private practice firms in Germany and China before joining Puma in 2011.
He has been general counsel Europe and EMEA for the leading global sportswear brand since January 2013.
A leading member of the German in-house corporate counsel community, Bähr looks to improve the synergy of business and legal elements by regularly contributing to the legal business press, always seeing in-house counsel as strategic advisers to management.