About

Grupo Bimbo, a Mexican US$14.5bn FMCG company and global leader in the baking industry, reported US$200m sales in Colombia for 2017 through its branch, Bimbo de Colombia. Among its 3,850 employees in Colombia, the talented Silvia J. Rueda-Serrano stands out as the head of the legal department, after joining the organisation in 2012. With her noteworthy contribution to the day-to-day operations and complex transactions of the company, she quickly earned the trust of the senior management and increased her remit and responsibility: ‘In the beginning I was in charge of basic corporate-related matters, but after six years I am consulted for high-level and strategic decisions of the company, and my opinion is required on a regular basis not only for local issues but also for international assignments’. Rueda-Serrano’s most recent promotion came in July 2017 when she was appointed as head of legal and compliance. As a career highlight, Rueda-Serrano has implemented corporate affairs matters and compliance regulation – including habeas data, anti-corruption and the prevention of money laundering. Other key projects she has worked on for Grupo Bimbo includes the acquisition of a frozen bread company called Frescongelados Panettiere in December 2016, and the opening of a new production facility in 2017 with an investment of US$85m.