About

For publishing company Publicar, strategy is an essential ingredient in weathering the storm of industry-changing consumption habits, and a key aspect of implementing that strategy is Andres Perez’s dynamic relationship with the company’s CEO and board of directors. As consumer demand grows for publishers to move from print to digital methods of information delivery, Perez’s legal influence on business strategy has helped steer Publicar into an enviable position where the company has maintained its traditional print advertising while growing into one of the largest producers of digital services and multimedia advertising in Latin America. According to Perez, ‘the cultural change that was necessary meant transforming the company’s legal activity from a reactive perspective to a proactive one, and to accomplish that the legal department needed to become a suitable tool for generating value. Our pursuit of both of these aims necessitated cultural change of major proportions’. To date, Perez has added value to Publicar in a number of areas. He has proven himself to be crucial in Publicar’s acquisitions of companies in Argentina, Chile, Peru and Colombia, and the company’s recent divestment in Brazil. In addition, he has generated savings worth $40m in renegotiations of accrued costs. Also according to Perez, the company’s current strategy has transformed Publicar for the better in a very comprehensive manner, and all elements possess business-relevant legal implications, which regularly allow the legal team many opportunities to help reshape the company and its activity going forward.