About

The Colombian marketing and advertising business Publicar commands a strong presence in Panama and supports the development of small, medium and large enterprises in the country through a combination of advertising media and digital tools for internet use. The company’s legal function, positioned in close proximity to revenue generating departments, has been a key contributor to Publicar’s changing strategy. As publishers across Latin America have made significant efforts to move away from print and focus instead on digital methods of information delivery, the function’s business-centric advice has been key in enabling the company to add new multimedia and graphic solutions to its portfolio of services. This highly specialised department has distinguished itself by its thorough review and examination of regulations and applicable laws in Panama that relate to Publicar’s evolving business. The team, according to a source, ‘honours Publicar’s key values’ and focuses on maintaining high levels of client satisfaction, while contributing to the growth of the Central American media business. Fabian Hernandez, in particular, has been singled out by a private practice attorney as a fantastic professional who ‘has a great legal experience across commercial and consumer law’. The source adds: ‘he performs impeccable management of the legal team and is a fantastic team player’.