Veronica Villacreses – GC Powerlist
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Ecuador 2026

Food

Veronica Villacreses

Legal associate manager Peru, Ecuador and Bolivia | PepsiCo

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Ecuador 2026

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Veronica Villacreses

Legal associate manager Peru, Ecuador and Bolivia | PepsiCo

Career Biography

An Ecuadorian-qualified counsel with more than 15 years of experience across both the public and private sectors, Verónica has built a career defined by rigorous legal analysis, pragmatic business judgment, and the ability to lead complex matters in highly regulated environments. Her profile stands out for the breadth of her background — combining early exposure to the pace and accountability of public institutions with deep, hands-on experience advising private-sector stakeholders — alongside a strong track record in a multinational organisation where legal risk must be managed consistently across markets, functions, and cultures.

In the corporate environment, Verónica has become known for translating legal requirements into solutions that enable the business to move forward with clarity and confidence. Her day-to-day scope covers a broad range of legal disciplines that are critical for the food and beverage industry, including commercial contracting, regulatory compliance, governance, and risk management. This requires constant collaboration with key teams. Verónica is particularly valued for her ability to anticipate risk early in the lifecycle of projects and to provide clear, actionable guidance that supports both speed and compliance.

Among her most significant achievements is her role in providing legal counsel for the relocation of a manufacturing facility in Ecuador — a high-impact initiative that required careful planning, stakeholder management, and a strong understanding of regulatory and operational requirements. Projects of this nature demand both technical legal expertise and a high degree of cross-functional leadership: aligning timelines and obligations, ensuring appropriate approvals and documentation, and mitigating risk in areas that can span employment considerations, vendor and service arrangements, regulatory interactions, and contractual execution. Her contribution helped provide the legal foundation for an orderly implementation while supporting business continuity.

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