Felipe Parra Salazar: The Lawyer Who Unlocks Growth

Felipe Parra Salazar is no ordinary lawyer; he is the legal force behind the success of Diageo Colombia.

With a solid education in law from Universidad de la Sabana and a specialisation in commercial law from Universidad Externado de Colombia, Felipe has mastered the complex Colombian legal landscape, with an assertive way of managing risks by transforming challenges into opportunities.

Felipe has a strategic mind. His approach goes beyond simple legality. Felipe is a strategist who understands that the law is a tool for driving business. With experience in highly regulated sectors, such as spirits, pharmaceuticals and fertilisers, he knows how to navigate complicated regulations so that the business complies and thrives. His deep knowledge of these sectors is a competitive advantage.

He has a pragmatic approach. Felipe focuses on practical solutions that enable growth aligning legal strategy and business objectives.

Felipe is a guardian of the brand. He is an expert in commercial law, compliance, and in the protection of key assets, such as the brand, ensuring that Diageo’s value is always safeguarded.

He believes in leadership with principles. As the leader of the legal team, Felipe not only manages, but also inspires. His leadership is based on an unwavering ethic and a commitment to justice, values that he fosters in his team and throughout the organisation.

He works side-by-side with the Human Resources department to build a culture of respect and integrity. His skills in managing labor disputes and negotiating agreements demonstrate a unique ability to protect the company’s interests, while maintaining a positive work environment.

He is a trusted advisor. Felipe Parra Salazar is more than a legal advisor; he is a strategic ally for the Diageo Colombia leadership team. His vision and direction not only ensure that the company navigates the Colombian market safely, but also position it for sustainable and ethical growth. With his guidance, the future of Diageo Colombia looks solid and full of potential.