Michael Blum – GC Powerlist
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United States 2014

Michael Blum

Senior vice-president, business and legal affairs | Quantcast Corporation

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United States 2014

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Michael Blum

Senior vice-president, business and legal affairs | Quantcast Corporation

About

Any company that inhabits the world of digital advertising needs a privacy expert on their side, and in Michael Blum, San Francisco-based Quantcast has just that. Blum serves on the Advisory Board of the Future of Privacy Forum, and has taken leadership roles in the Digital Advertising Alliance, the Interactive Advertising Bureau, and the Interest-Based Ad Consortium. Having honed his skills as an IP partner at Fenwick & West LLP, he made the move in-house in 2010; it was a well-timed piece of recruitment, as the company was in rapid growth mode. Blum has since developed and implemented state-of-the art confidential information and trade secret protection policies. He has also found synergies between historically separate corporate functions including Privacy, Compliance, Data, BizDev and CorpDev, Legal, and International Expansion.  Additionally, Blum established a culture of treating legal issues as business issues. Matthew Werdegar of Keker & Van Nest observes, ‘Blum has grown and developed Quantcast’s legal department to keep pace with its rapid expansion as a company’.

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