Zeynep Derman Küçükönder – GC Powerlist
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Türkiye 2023

Food, beverages and tobacco

Zeynep Derman Küçükönder

General counsel Eurasia and Middle East | The Coca-Cola Company

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Türkiye 2023

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Zeynep Derman Küçükönder

General counsel Eurasia and Middle East | The Coca-Cola Company

Team size: Eight

What has been the number one challenge that has impacted you over the past year?

Unplanned tasks due to supply chain constraints and imposed sanctions which required in changes and adaptation of business models were a large challenge within the previous year. This challenge taught us, as the legal team, to think differently and more “out of the box”.

In your opinion, what areas should in-house lawyers focus on over the next few years to prove value to their organisations in Türkiye?

It is crucial that in-house lawyers develop themselves to be the lawyer of future and being client advocates. This requires a different mindset, new soft skills, new ways of working and understanding new business models. We should all learn not to limit ourselves with mechanics. This is not just only for Türkiye. However, for Türkiye specific, we should refresh our knowledge on the latest status of regulations which have been changing frequently, identify opportunities within the new environment with the right level of external focus.

Could you share an example of a time when you came up with an innovation that improved how your legal team works and did not come at a large expense?

Since there are budget constraints, coming together in person as a new formed team was not possible as much as it would have been helpful. My team is scattered across the operating unit covering 25 countries, sitting in different locations. Being as one, feeling as one, and working as one was the priority. We held a series of virtual meetings and was able to use different tools like as Mural and shared sites to work simultaneously, as if we were in one room, to build our vision and determine our shared goal. We learned to work in a networked organisation which increased the level of collaboration and empowerment. Even within these circumstances, we were able to increase our engagement score significantly which then helped in contributing the growth of the business and individuals.

Zeynep Derman Küçükönder - Türkiye 2022

General counsel Eurasia and Middle East | Coca-Cola

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Zeynep Derman Küçükönder - Turkey 2019

Legal director - Turkey, Caucasus and Central Asia | Coca-Cola

What are the most important transactions and litigations that you have been involved in during the last two years? I’ve been assigned to lead the legal affairs of MENA organization...

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Described as ‘a proactive individual with strong negotiation skills’, Coca-Cola Turkey’s legal director Zeynep Derman Küçükönder has been working in-house for more than 17 years. With extensive experience in multinational...

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Zeynep Derman Küçükönder - Turkey 2017

Legal director - Turkey, Caucasus and Central Asia | Coca-Cola İçecek

Zeynep Derman Küçükönder joined the Turkish business of Coca-Cola in 2005, initially as a country legal counsel and then as legal director for Turkey, Caucasus and Central Asia business unit....

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