What are the key projects that you have been involved in over the past twelve months?

2025 has been a particularly demanding year, marked by significant regulatory developments and sustained business growth, including expansion beyond Peru. The legal function has played a strategic and proactive role in supporting these initiatives.

The implementation and automation of Legal Obligation Matrices, using a Legal Design Thinking methodology, was one of the key initiatives. Using a Legal Design Thinking approach, we designed and implemented comprehensive legal obligation matrices covering environmental, energy, regulatory, municipal permits and licences, occupational health and safety, and labour matters.

These matrices consolidate all applicable legal obligations under Peruvian law. Their development required approximately six months of cross-functional collaboration with operations, environmental, commercial and innovation teams. The process involved stakeholder interviews, empathetic engagement and joint construction of solutions to ensure operational alignment.

Once finalised, the matrices were automated through Power BI, enabling each responsible team to monitor compliance in real time and upload supporting evidence into a centralised repository. This system has allowed us to successfully manage multiple regulatory inspections throughout the year. In addition, given Peru’s high regulatory burden, we implemented an automated alert system that notifies responsible teams of upcoming compliance deadlines and filing obligations. We complement this tool with periodic review meetings to verify compliance status and resolve questions, ensuring that the matrices effectively serve as preventive risk-management instruments, particularly in avoiding administrative fines.

Another important initiative was the update of the Corporate Criminal Liability Prevention Model. This year we fully updated our Crime Prevention Model, covering approximately 36 regulated offences. For risk assessment purposes, we applied the Bow-Tie methodology — traditionally used in occupational safety analysis — due to its rigour and detail. We developed comprehensive risk matrices, action plans, governance committees and monitoring sessions, achieving a compliance standard that exceeds baseline regulatory requirements.

We also strengthened our antitrust compliance framework by updating all internal procedures and reinforcing one of the most robust compliance models in our sector. During the year, we successfully underwent both internal and external audits, confirming the solidity and effectiveness of our competition compliance framework.

One of the most significant strategic projects this year was the expansion of our business into Bolivia under a new commercial structure. From a legal standpoint, this required not only in-depth analysis of Bolivian regulations but also a clear understanding of local regulatory dynamics and market practices. The legal team was involved from the structuring phase, participating in negotiations with distributors, engagement with Bolivian authorities, and coordination with commercial teams. Our role extended beyond traditional legal advisory work — we led the project from a legal and strategic perspective, assessing risks, advantages and structural implications. The first product shipments under this new model have already commenced this year.

A key internal objective for 2025 was to ‘do more with less’. We introduced a structured competitive bidding process for external legal services through our procurement department. This required the preparation of detailed scopes of work and technical requirements to ensure both quality and cost-efficiency. As a result, we achieved significant cost savings while maintaining high standards of legal advisory services.

From a sustainability perspective, we successfully renewed our certification as a Sustainable Company granted by Perú Sostenible, as well as our recognition as a Water Responsible Company for our community-based water access project called Softys Contigo. We also actively participated in the process leading to Zero Waste certification across our production plants.

Are there any particular challenges for which in-house counsel should be preparing in 2026?

The most significant challenges for in-house counsel in 2026 will primarily arise from evolving regulatory and compliance frameworks. In particular, heightened scrutiny regarding anti-corruption regulations, corporate criminal liability prevention models, antitrust compliance, and advertising regulations—especially within the mass consumer sector—will require careful attention. 

Companies must remain vigilant in relation to brand challenges and increasing regulatory oversight of marketing practices, ensuring strict compliance with labeling and advertising requirements. Regulatory authorities are expected to maintain an active role in reviewing commercial claims and promotional activities. 

Additionally, data protection will continue to be a central focus, particularly in light of the new regulatory framework recently introduced in Peru. In-house legal teams must ensure robust compliance programs, updated internal policies, and effective risk mitigation mechanisms in this area. 

A key strategic priority for 2026 will also be the integration of new technologies into legal practice. The adoption of legal design thinking methodologies can enhance clarity, efficiency, and cross-functional collaboration within organizations. Moreover, the responsible and strategic use of artificial intelligence should be encouraged to automate processes, streamline workflows, and optimize contract and compliance management. 

Automation will be critical to reducing legal workload, controlling costs, and delivering faster, more business-oriented legal support. 

Finally, budgetary constraints will remain a defining factor. Given the speed of economic and geopolitical shifts, legal departments must focus on leveraging technology and innovation to enhance efficiency—essentially, achieving more with fewer resources while maintaining high standards of legal risk management 

Have you had any experiences during your career as a lawyer that stand out as particularly unique or interesting?

The most significant challenges for in-house counsel in 2026 will primarily arise from evolving regulatory and compliance frameworks. In particular, heightened scrutiny regarding anti-corruption regulations, corporate criminal liability prevention models, antitrust compliance and advertising regulations — especially within the mass consumer sector — will require careful attention.

Companies must remain vigilant in relation to brand challenges and increasing regulatory oversight of marketing practices, ensuring strict compliance with labelling and advertising requirements. Regulatory authorities are expected to maintain an active role in reviewing commercial claims and promotional activities.

Additionally, data protection will continue to be a central focus, particularly in light of the new regulatory framework recently introduced in Peru. In-house legal teams must ensure robust compliance programmes, updated internal policies and effective risk mitigation mechanisms in this area.

A key strategic priority for 2026 will also be the integration of new technologies into legal practice. The adoption of legal design thinking methodologies can enhance clarity, efficiency and cross-functional collaboration within organisations. Moreover, the responsible and strategic use of artificial intelligence should be encouraged to automate processes, streamline workflows and optimise contract and compliance management.

Automation will be critical to reducing legal workload, controlling costs and delivering faster, more business-oriented legal support.

Finally, budgetary constraints will remain a defining factor. Given the speed of economic and geopolitical shifts, legal departments must focus on leveraging technology and innovation to enhance efficiency — essentially, achieving more with fewer resources while maintaining high standards of legal risk management.

What is a cause, business or otherwise, that you are passionate about?

I am deeply passionate about integrating legal strategy with business operations in a meaningful and practical way. Having built my career in the mass consumer sector, I am particularly driven by understanding market dynamics, assessing risk in fast-moving environments and enabling agile yet compliant business decisions. I believe in being fully embedded in the value chain — from production and supply chain to commercial execution — acting not only as legal counsel, but as a strategic partner who facilitates responsible growth.

Sustainability is another core pillar of my professional purpose. My company is firmly committed to the rule of law, strict environmental compliance and the advancement of circular economy principles. In my role, I design, implement and oversee the sustainability and corporate affairs strategy, ensuring that environmental stewardship, regulatory compliance and community engagement are fully integrated into the company’s decision-making processes.

We have achieved significant milestones, including recognition from Perú Sostenible and certification as a ‘Water Responsible Company’ for our Softys Contigo Project, which works directly with communities surrounding our production facilities. These initiatives reflect not only regulatory compliance, but a genuine commitment to long-term shared value creation.

An important part of my role also involves leading corporate affairs, which allows me to foster collaborative spaces with key stakeholders — industry associations, regulators and community leaders — to position the company as a sector leader. Through this engagement, we actively communicate and reinforce the substantial work undertaken in sustainability and community relations.

For me, sustainability is not a parallel function to legal — it is an integral expression of practising law with purpose, ensuring that business growth, compliance and social impact move forward together.