Career Biography

Rubén Gómez Zamora is Senior Corporate Counsel at Grupo Vidanta, one of Latin America’s largest hospitality and tourism groups. Based at the company’s corporate offices in Nuevo Vallarta, he provides legal counsel to more than 50 group companies and supports its destinations in Riviera Maya, Puerto Vallarta, Nuevo Vallarta, Puerto Peñasco, Mazatlán, Acapulco and Los Cabos. His work spans multiple business lines and functions, from hotel operations, construction and marketing to revenue management, information technology and the group’s foundation. He also advises senior management on special projects, including legal opinions and the analysis of strategic transactions.

His practice combines corporate, commercial and contractual advice with a pragmatic approach focused on translating legal complexity into agile business decisions. He has drafted and participated in the negotiation of agreements for major strategic projects, including the Cirque du Soleil LUDÕ theatre in Nuevo Vallarta, the superyacht VidantaWorld’s ELEGANT and BON, and BON, described as the world’s first luxury theme park. He also has experience providing legal support for high-profile events, including large-scale concerts and the VidantaWorld Mexico Open on the PGA TOUR. These projects have required strategic coordination among multiple domestic and international counterparties under demanding deadlines and with significant public exposure, making the anticipation and mitigation of contractual risks essential.

Committed to improving the efficiency and modernisation of the Legal function, Rubén actively contributes to process improvements and the adoption of artificial intelligence tools within legal and corporate governance operations. His aim is to reduce review and response times, standardise documents and free up the team to focus on higher-value strategic work. He recently completed the Diploma in Artificial Intelligence Applied to Law at Universidad Anáhuac Mayab, equipping him to incorporate these technologies with sound legal judgement and particular attention to confidentiality and risk management.

Before joining Grupo Vidanta, Rubén served as Senior Corporate Counsel at Deloitte Legal in its Baja California cluster from 2019 to 2024. He advised domestic and international companies in the manufacturing, services and consumer sectors on entity structuring, foreign investment, corporate governance and regulatory compliance. He also participated in mergers, demergers and due diligence processes for acquisition and investment transactions, developing a comprehensive understanding of the legal and operational needs of multinational groups.

His professional background also includes a position at the Office of the President of Mexico from 2017 to 2019, where he served as Private Secretary to the President’s Chief Adviser. In this role, he coordinated executive schedules and contributed to the preparation of technical materials to support high-level decision-making, an experience that strengthened his institutional judgement and coordination skills.

Rubén holds a Law degree with Honours from the Autonomous University of Baja California and an MBA from EUDE Business School in Madrid, complementing his legal expertise with a strategic and business-oriented perspective.

Originally from Baja California, Rubén has a keen interest in history and public affairs. In his spare time, he enjoys reading and playing tennis.