team size 120

What are the most significant cases, projects, or transactions that you and your legal team have recently been involved in?

The signing of an agreement with PRIMARK for the operation of its stores in Mexico, as well as an agreement with Dockers for the exclusive distribution of its products throughout Mexican territory. Finally, the acquisition of a shopping centre in the State of Mexico to strengthen and complement the commercial offering in this territory.

How do you approach managing legal aspects during periods of instability or crisis to ensure the organisation’s resilience?

We have strengthened our compliance programmes, focusing on a risk assessment model and on preventing conflicts with third parties or the imposition of sanctions for potential breaches of regulatory frameworks. Additionally, the Public Affairs area has been strengthened through a strategic approach centred on the organisation’s main stakeholders.

Similarly, our focus on the sustainability principles applicable to us as a publicly listed company has been reinforced.

General counsel often speak of the need to be strategic to reach the pinnacle of the profession. What does being strategic mean to you?

It means managing the company’s legal requirements with a client-centric approach, understanding the needs of the organisation’s various businesses, the challenges they face in achieving their commercial objectives and complying with regulatory frameworks, and identifying regulatory changes in a timely manner. It also involves working collaboratively with the company’s different departments to ensure proper compliance.

What strategies do you employ to ensure the successful digital transformation of a legal department while maintaining compliance with your country’s data protection laws?

Digital transformation must be based on three pillars: people, processes and platforms. Process design must be developed from the client’s perspective, starting with the “AS-IS” model and building towards a “TO-BE” model in which the client’s needs form the foundation.

Change management with the team, based on the principles of awareness, desire, knowledge, ability and reinforcement, facilitates understanding and reduces resistance to using technology as an enabler of this transformation.

This streamlines the execution of repetitive tasks and data acquisition, allowing teams to focus their efforts on activities that add greater value and on data-driven decision-making that benefits the organisation, all within controlled environments governed by the ethical use of AI.