Erika Díaz Ulloa – GC Powerlist
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Mexico 2026

Consumer Goods

Erika Díaz Ulloa

General Counsel & Compliance Officer Latin America Zone | L'Oréal

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Mexico 2026

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Erika Díaz Ulloa

General Counsel & Compliance Officer Latin America Zone | L'Oréal

team size 57

What are the most significant cases, projects, or transactions that you and your legal team have recently been involved in?

Over the past year, our team has focused heavily on brand protection, leading an anti-counterfeiting programme that has strengthened our monitoring and enforcement capabilities across the region. This remains one of our most persistent and resource-intensive challenges, given the scale of counterfeit activity in several Latin American markets.

Advertising and claims compliance has also been a significant area of focus, as ensuring that product claims meet increasingly rigorous regulatory and substantiation standards across our portfolio and markets is essential.

How do you approach managing legal aspects during periods of instability or crisis to ensure the organisation’s resilience?

My approach centres on three principles: early risk identification, clear escalation lines and pragmatic decision-making under uncertainty. I favour a consultative style with my direct team but move quickly to a directive approach once a legal position needs to be established, particularly when working with external counsel or global stakeholders.

To me, resilience means building governance structures, including clear RASCI frameworks and documented approval chains, before a crisis occurs. This ensures that when instability arises, the organisation is not improvising its response but implementing a framework that is already understood.

What is a cause, business or otherwise, that you are passionate about? Why is this?

I am genuinely passionate about compliance—not as a control function, but as a strategic lever that protects both the business and the people behind it. What excites me most is bridging the gap between legal rigour and a genuine understanding of the business. A compliance programme only works if it is built on a deep understanding of how the business actually operates, rather than being imposed from the outside.

I also care deeply about developing high-performing legal teams across the region. Investing in talent by giving people ownership, exposure to complex matters and room to grow is what enables a function like ours to scale its impact across a region as diverse and demanding as Latin America.

Erika Díaz Ulloa - Mexico

General counsel Latam zone | L’Oréal

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Erika Díaz Ulloa - Mexico 2024

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Erika Díaz Ulloa - Mexico 2023

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