Marianna Elena Del Río Díaz joined Linio, the largest e-commerce platform in Latin America, in 2014 as the legal director for Mexico and regional compliance director. Under her management, Linio’s legal department has become a preventative function when facing complaints regarding consumer and intellectual property issues. In this regard, Del Río successfully conducted ‘containment work’ by stabilising relationships with customers and third parties to significantly avoid litigations from arising: ‘When faced with demand, we always try to get a friendly arrangement, it always prevails’, she says.

Another important change Del Río executed was establishing terms and conditions on commercial contracts with sellers, which was considered as a vital achievement internally. During her career she has taken up roles in a number of law firms, with a specific focus on corporate and intellectual property, she also additionally participated in the legal direction of renewable energy companies and Central de Aduanas México. A distinctive feature of Del Río’s career has been taking managing positions from an early age, allowing her to familiarise herself with a range of bigger challenges which she acknowledges ‘undoubtedly today makes for a more solid formation’.

She highlights that diversity and variety have been important formative factors in her professional life, as it’s given her the opportunity to work with a large range of people who have contributed to her holistic career. Being able to participate in different projects and branches of law has brought a different vision to her career and its execution, something which has allowed her to define her career in e-commerce as she continues to contribute to important policies and processes to the company, adding to the legal departments’ image of integrity and professionalism.