José Luis Bracho Ortiz – GC Powerlist
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Mexico 2016

Financials

José Luis Bracho Ortiz

General counsel | Asociación de Bancos de México (ABM)

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Mexico 2016

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José Luis Bracho Ortiz

General counsel | Asociación de Bancos de México (ABM)

About

The Asociación de Bancos de México (ABM) was founded in 1928 with the sole purpose of representing the general interests of banks and serving as the leadership body of the credit institutions in Mexico. José Luis Bracho Ortiz became general counsel of the association in 2005 after working for the Ministry of Finance. With 46 banks represented, including HSBC México, Banco Santander, JPMorgan, BBVA Bancomer, UBS and American Express Bank (México), one of the most significant improvements he has made since his arrival is the increased participation of members on proposals to government. As ABM staff participate directly with authorities on behalf of the banks, the association actively participates in financial reforms. Bracho Ortiz coordinates work with the authorities and has carried out some the most important reforms in the last 10 years, on things like consumer protection for instance. Bracho Ortiz is constantly faced with the challenge of reaching a consensus of views among members. ‘We always try to keep banks together as an industry, so we can achieve a single position’, he says. In a rare case where compromises are insufficient to gain consensus, both cases are presented before the authorities.

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