About

Pierluigi Ferro is a corporate lawyer with more than 28 years of substantial in-house legal experience in a number of widely recognised national companies such as Diesel, Invicta Diadora, Lotto and Benetton Group. At his current position at Italian shoe and clothing brand Geox, he currently leads a team of 10 legal and two non-legal professionals, based in Europe, Hong Kong and China. Ferro takes pride in his excellent relationship management skills gained over the years, as he has continuously and successfully operated in a “matrixed” team setting, able to foster strong relationships with clients, support team members, suppliers, partners and customers. This has been consistently testified through his success within setting up the legal departments of Lotto and later of Diadora, building them completely from scratch. Team building aside, he has been responsible for significantly minimising the cost of external legal services by efficiently rationalising methods for legal procurement, adopting and enhancing new tools for contract management and board meetings according to best practices. Throughout his career Ferro has displayed a first-class level of adaptability and comfort in working in fast paced environments, combined with exceptional legal and business knowledge which has led to clients to seek out his participation in a number of significant transactions. Amongst them is his involvement in a number of joint ventures in Brazil and a license and distribution in the People’s Republic of China. Ferro has also been appointed as member of many boards of directors of companies belonging to the Geox Group.