About

WhiteWall Media is one of the first established online photo laboratory focused on gallery quality production, international and multichannel sales of prints, photo print, framings and mountings. Head of the legal department Yasemin Derviscemallioglu has been with the company since mid-2018, prior to which she had general counsel roles with Lamudi GmbH in Germany and a successful period in Myanmar with Apollo Towers Myanmar Ltd. and as executive committee member with the French Chamber of Commerce. At Apollo Towers Myanmar Ltd., she was instrumental in obtaining financing of US$250m from the United States Overseas Private Investment Corporation. ‘In my current role, I have established a better understanding in the other departments for the legal and compliance needs of the company’, she explains. ‘In addition, we have reduced the use of external advisors after a risk assessment and have taught the legal department to work in a matter that is understanding and supportive of the business’s needs.’ Going forward, Derviscemallioglu sees an increasingly strategic role for in-house counsel in the German business world: ‘Almost every agreement requires the involvement of various departments. Therefore, the legal In-house role requires a deep understanding of the business model and all departments. I also see a digitalization in the legal department. Contract management and contract drafting tools will involve the departments by giving them more ownership and reducing that kind of administrative work of the legal departments’.