About

Beate Uhse is a listed company in the erotic and adult entertainment sector that operates in 15 European countries in the retail, online retail and online entertainment sectors with a turnover of €142m. The legal department covers all matters resulting from the company’s wide-ranging operations that pertain to a multitude of different legal fields. To meet these challenges Sitta has introduced ‘software that ensures processes are streamlined, both within the department and when working with the various departments’. Highlights have been the company’s capital increase in 2008, including prospectus drafting, and the handling and negotiation of comprehensive financing packages in 2007 and 2010. However, he also covers cross-border trade mark and competition disputes. ‘Particularly interesting are proceedings that help advance so far unresolved legal topics without definite legislation’, such as the European Court of Justice’s ruling regarding the search engine adword issue which tried to answer the question if it is permitted to buy a Google adword using another trade mark to eventually advertise own products. Sitta expects external advisors to react quickly when challenges arise, while remaining flexible; ‘just as we have to’.