Daniel de Bruycker – GC Powerlist
GC Powerlist Logo
Germany 2014

Daniel de Bruycker

Department head legal | McDonald’s Deutschland

Download

Germany 2014

legal500.com/gc-powerlist/

Recommended Individual

Daniel de Bruycker

Department head legal | McDonald’s Deutschland

Daniel de Bruycker - Germany 2017

Senior department head legal | McDonald's Deutschland

Talented lawyer Daniel de Bruycker’s holds a multi-faceted role at McDonald’s Deutschland, heading two areas within the German legal department, franchise law including environment law, as well as IP/IT matters...

View Powerlist

About

Daniel de Bruycker’s role at McDonald’s Deutschland is multifaceted: he heads two areas within the German legal department, franchise law including contract and environment law, as well as IP/IT matters including food law. One of the initial tasks after joining had been to increase the legal department’s presence in the company’s other departments and the board, as well as increase the knowledge of operative processes within the team. He has met these challenges and has also achieved a fee reduction for IP and IT law matters by over 50 percent, mostly by streamlining the screening processes, introducing a more systematical risk management and by handling more matters in-house. He has also been advocating for early specialisation of employees, particularly regarding trends such as social media and food law. A particular success in his career has been the first product placement on German TV after the amendment of the Interstate Broadcasting Agreement (Rundfunkstaatsvertrag) based on the EU product placement ruling in 2010 came into effect – with the McDonald’s trade mark McCafé. He has also successfully defended the company against a producer’s copyright lawsuit regarding the McDonald’s jingle ‘I’m loving it’. Partly based on his work for a company that is frequently subject to media reporting, he expects from external advisors to ‘more take into account potential media coverage’ and to provide ‘brief, short and focused’ results.

Related Powerlists

Daniel de Bruycker

Senior department head legal

McDonald's Deutschland

View Powerlist