About

Nicolás Cuadros joined Philip Morris in 2011 as legal manager of its Colombian affiliate Coltabaco. Later that year, Colombia implemented some of the strictest tobacco control laws in the world, with a full ban on product advertising and promotion introduced alongside a number of other measures. Cuadros’ response to these regulations has won him widespread praise from nominators, who praised his ability to devise and oversee rapid shifts in strategic direction while maintaining open lines of communication between the business and regulators. Cuadros began his in-house career as legal executive at Coca-Cola FEMSA (Colombia), so has a wealth of experience from the fast-moving consumer goods industry. In 2009 he moved to Coca-Cola’s Mexico-based corporate affairs department where he oversaw regulatory affairs, social responsibility, government relations and communication across nine Latin American countries.