About

Based in Cali, Juan Felipe Cruz oversees the legal and compliance department that supports global health and hygiene business (formerly Reckitt Benckiser), in 10 countries across Central America and the Andean region. Upon joining RB in January 2013 there was no legal department in the region, so Cruz had to establish the function, drafting and executing the characterisations of all internal legal policies of the company for contracts, labour, protection, compliance, antitrust law and anti-bribery policies. As well as successfully coordinating outside counsel, Cruz has also been instrumental in forming and implementing RB’s own litigation strategy in the region. Having made strategic alliances with other departments, Cruz has come to be recognised as a vital element of the business and its partner on many important issues. Having spent his entire career in-house, Cruz has established a reputation of forming close, ‘symbiotic relationships’ with the core of each of the companies that he has worked in, leading to many tangible commercial benefits.