Yu Long – GC Powerlist
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China and Hong Kong 2017

Yu Long

Chief human resources officer and general counsel | JD.com, China

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China and Hong Kong 2017

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Yu Long

Chief human resources officer and general counsel | JD.com, China

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As a Fortune 500 company with revenues of over CNY 180bn, NASDAQ listed JD.com is one of the largest online retailers in China. Current chief human resources officer and general counsel, Yu Long has been at JD.com since August 2012. She joined JD.com after a successful period at NASDAQ listed company UTStarcom Holdings Corp, where she held a number of senior positions such as general counsel, chief compliance officer and senior vice president between 2010 and 2012. Her time at JD.com has been marked by facilitating a range of large deals that have moulded the e-commerce company’s recent development. One of the standout deals was the strategic partnership with Tencent in March 2014 that aimed to ‘transform e-commerce industry in China’. In June 2016, Long handled the legal matters relating to US retail giant Walmart’s $1.5bn acquisition of a 5% stake in JD.com. Later that year, Long oversaw the transaction that saw Walmart sell its Chinese e-commerce business to JD.com, in a deal which also saw Walmart increase its stake in JD.com to over 9%. With technological innovation at the heart of the company, JD.com is currently building a virtual reality (VR) and augmented reality (AR) enabled online shopping platform. On these latest developments, Long has been quoted as saying: ‘We don’t want to miss the future development of VR and AR technologies. They could provide better shopping experiences and bring convenience to our lives. At the same time, innovative technologies can drive the development of JD’s future business’. Prior to her professional career, Long graduated from the China Southwest Political and Law University in economic law and also and received an Executive MBA from the China Europe International Business School.

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