About

PepsiCo has been present in Chile for over 30 years, over which period it has introduced its broad assortment of well-known food and beverage products (such as Lay’s, Quaker, Pepsi, Twistos, Gatorade and Toddy) to the local market. To be successful in preserving and even expanding its already significant market share of the local consumer market, both the food and beverages divisions at the company require solid legal advice related to the current regulatory framework and regulatory aspects that may affect the business. In addition to providing such advice, PepsiCo’s industry leading team of lawyers assists the company in managing different projects undertaken on a national basis, providing it with the most efficient legal solutions and alternatives to achieve its objectives. Led by Cristóbal Quezada, who is also in charge of public and government affairs functions, the team also demonstrates its expertise by anticipating and evaluating instances of legal risk related to such projects, hence shielding the company against potential significant losses. One nominator explains: ‘Cristóbal Quezada has proven to be a very skilled lawyer in an industry in permanent change and full of challenges. He and his team always add value to legal functions and deliver great results’.