About

Gloriana Picado started working at The Kraft Heinz Company in February 2016, when there were no employees physically located in Central America. It was Picado’s job to get to know the company and the business model present in every country. ‘During this time we have created processes and formats and have simplified the legal area and have also made the business feel closer to the legal department’, says Picado. Since then she has been tasked with initiating operations in countries such as Argentina and Chile which have demanded a big time investment, as well as understanding the risks of doing business in Central America and the Caribbean. The Kraft Heinz Company is an American food company formed by the notable merger of Kraft Foods and Heinz in 2015. When Picado first joined the company, the merger had just taken effect in what Picado describes as ‘a time of change’ where she had to quickly understand the way of doing business for two companies from a legal perspective and the new ways to proceed, while simultaneously protecting the company. By creating and developing the legal department in Central America, she has made the business understand the importance of the business being able to ‘reach out to legal and act more in a preventative way than a responsive way’. Picado has been responsible for rolling out templates and tools for the business to think more on the risks and have them involve legal beforehand. Some of the most important transactions and litigations have involved initiating operations in Chile and Argentina, negotiating distribution agreements in Central America and managing the ethics and compliance for various regions.