Career Biography

Sylvia Bezerra Gomes da Silveira is the Legal Director of DC Set Group, a holding that currently have in your portfolio more than 30 operations, where she manages strategic negotiations across the entertainment market, from planning to operational details. A graduate of Law from the Pontifical Catholic University of Rio Grande do Sul (PUC-RS), she also holds a postgraduate degree in tax law from Instituto Brasileiro de Estudos Tributários and attended to LL.M in Contracts from Insper. Leading a team, her work encompasses large-scale projects in relation to different verticals related to entertainment business, such as management of entertainment venues, public concessions, concerts and festivals, immersive exhibitions, high culture projects, artis management, audiovisual projects. Led and executed internally, as head of legal, a large part of the M&A’s that made it possible the expansion of the DC Set Group’s business, which in 2019 operated six business units and in 2024 aims to reach more than 20. Previously, she held positions in the Legal Department of Grupo RBS and also practiced law at the esteemed firm Veirano Advogados.

Spotlight on: Legal Teams as Drivers of Business Excellence

Currently, it is essential that a company and its entire team operate in synergy with business objectives, regulatory requirements, and market expectations. The legal team must be strategically aligned from the initial planning stages through operational execution, providing a holistic view of risks, weaknesses, and opportunities to improve the company’s overall performance. This alignment is particularly crucial during periods of instability. While the legal team is sometimes viewed as a barrier to project implementation, our approach is consistently focused on identifying the most suitable and legally compliant methods to facilitate the company’s extraordinary performance.