About

Described by one source as ‘an extremely professional, business-oriented, responsive and yet still kind and patient lawyer’, Joana Rocha serves as legal manager at Brasil Insurance, the first insurance brokerage to go public and one of the leading insurance brokers in Brazil. Brasil Insurance is known as an innovative company, which strives to achieve “firsts” in its market. Rocha, and the legal team that she leads, is a crucial part of this product development and route to market, analysing the legal risk and potential problems that may be encountered. Recently, in order to ensure transparency in its activities, Brasil Insurance launched a whistleblowing programme, called Confidential Channel. This was created by the legal team specifically to receive reports of unethical conduct committed by employees or executives who are in breach of regulation or legislation. In order to remove all possibility of identification of the individual reporting, the information goes to an external company that then feeds back to the anonymous report. The complexity of the Brazilian financial sector necessitates in-house lawyers that are able to adapt and provide quick, commercially-viable solutions. Rocha’s expertise in corporate law and insurance regulation have allowed her to support Brasil Insurance effectively, but it is her ability to ‘manage a series of different matters in different fields of law at the same time’ that make her stand out in the industry.