About

Augusto Fortuna currently leads three employees as legal manager for Almap BBDO. Fortuna describes Almap BBDO as ‘actively contributing to the advertising industry, one of the most engaging and creative industries in the world’. During his tenure, Fortuna has managed to consolidate and affirm the importance of having a legal department in an advertising agency. He has ensured that the legal department has become more integrated with the business rather than just being consultants on relevant legal matters. This success was described by Fortuna as effectively seeing his work be considered ‘part of the whole’ and not just seen when a legal matter appears. Fortuna and his team are deemed to be key speaking partners at Almap BBDO and demonstrate an active role in the establishment’s significant strategic developments. Fortuna assisted the company in providing legal support to the global campaign of a key sponsor to the FIFA World Cup 2014, in which all the advertising campaigns of said sponsor were created by Almap BBDO involving hundreds of pieces of legal advice, legal approvals and contracts executed worldwide. Fortuna highlights this as an ‘amazing professional experience’.