About

Since 1994, Ana Fidalgo has worked in the legal department of Lojas Americanas, a Brazilian retail chain with approximately 860 stores in all 26 states. The company, which employees approximately 19,000 people, was traditionally known as a discount store. However, in Fidalgo’s 22 years with Lojas Americanas, she has overseen rapid expansion, changed in management and investors, corporate reorganisation, and the adaptation to the rise of e-commerce. As one source states, Fidalgo has had to be ‘a skilled and experienced lawyer’ in order to support the business operations that have changed significantly over the last two decades. Perhaps demanding the most legal advice was Lojas Americanas’ foray into the world of e-commerce, which required not only expert corporate advice, but also a heightened ability to give legal opinion at the speed of the internet. ‘Her exceptional knowledge of the company’s field of activity provides outstanding and innovative support to legal strategies’, according to one private practice source.