General counsel | Royal FloraHolland
Leendert Eijgenraam
General counsel | Royal FloraHolland
General counsel | Royal FloraHolland
Leendert Eijgenraam joined Dutch conglomerate of florists, Royal FloraHolland, as manager of the legal department in 1990. In 2010 he was promoted to general counsel, a role he’s held for...
Leendert is the general counsel of Royal FloraHolland, the world’s biggest auction in ornamental plants, which is facing a major transition from physical auction to an online marketplace. He knows better than anyone to take into account all stakeholders, more specifically the many large and small growers, who have united in the cooperative that underlies this ‘flower auction’. If Leendert is involved, you know things will work out.
