About

Carolina Matos Costa Bayão has been legal manager of União de Lojas Leader (Leader) since August 2017 and is a highly experience in-house counsel across the consumer goods sector. With previous roles at Rede D’Or Sade, Banco Maxima, Casa & Video, and Hortifruti, she has covered the fast moving consumer goods, and finance industries. Leader is a group of department stores under the Leader and Seller Brand, acquired in 2013 across 10 states in Brazil. It offers a full range of products from women’s and men’s fashion to home goods, accessories and fitness products. Leader also offers private label cedit cards, a membership scheme, and financial products with more than 10 million cards issued. Leader is a well-recognised brand across Brazil and is continuing to grow. Bayão’s leadership in all things legal and her business acumen will benefit the company’s continued success and expansion across the market, as reflected in her nomination.