General Counsel Mexico | Colgate-Palmolive

Ludivina Palmerin
General Counsel Mexico | Colgate-Palmolive
team size 9
How do you approach managing legal aspects during periods of instability or crises, and how does your legal strategy align with the broader business strategy to ensure the organisation’s resilience?
In times of instability, effective crisis management requires immediate operational focus, objectivity and strategic clarity. My approach centres on rapid risk assessment, prioritising key operational threats and delivering practical legal solutions that safeguard business continuity.
By maintaining direct alignment with the company’s broader strategic goals, the legal function acts as a proactive partner in driving organisational resilience. We ensure that risk mitigation, compliance and governance frameworks are seamlessly integrated into commercial decisions, upholding the highest ethical standards while supporting business growth and stability.
What are the major cases or transactions you have been involved in recently?
As Colgate-Palmolive’s largest subsidiary outside the United States and home to the company’s primary global manufacturing facility, our legal department routinely leads complex, high-stakes transactions and strategic regulatory initiatives across multiple practice areas to support large-scale operations.
What measures has your company taken to embed sustainability practices into its core business operations, and how does the role of the general counsel contribute to driving and ensuring sustainable practices within the company?
Colgate-Palmolive integrates sustainability directly into its operational business model through environmental stewardship, ethical sourcing and responsible product innovation. As General Counsel, my role focuses on establishing robust governance structures, oversight protocols and compliance frameworks to ensure these ESG commitments are met across all business units.
In addition to regulatory alignment, the legal function actively supports corporate social responsibility initiatives, such as Bright Smiles, Bright Futures, which drive tangible social impact for communities in Mexico.
How do you prioritise diversity and inclusion within your legal department, and what initiatives have you implemented to foster a more inclusive and equitable work environment?
Diversity and inclusion are embedded in our department’s core talent acquisition and management strategy. We prioritise transparent, merit-based recruitment processes that provide all qualified candidates with equal access to growth opportunities within our organisation.
A key initiative is our structured legal internship programme, designed to identify and mentor early-career talent based on analytical capabilities and strategic potential. By offering emerging professionals hands-on experience within a global legal matrix, we cultivate a high-performing pipeline enriched with diverse perspectives.
Ultimately, inclusion is a core business priority and central to our company culture. Beyond recruitment, we are committed to fostering an environment where everyone feels a true sense of belonging, is respected for who they are and is valued for their unique contributions.
Sr. legal director México | Colgate Palmolive