Career Biography

Juan Alberto Rivera Bueno is a senior legal and public affairs executive with more than 20 years of experience advising multinational corporations across Mexico and Latin America. His career combines corporate law, regulatory strategy, government relations, compliance, and business leadership, with a particular focus on navigating complex legal and institutional environments.

Juan currently serves as LATAM Legal Director & Public Affairs at Suntory Global Spirits, a position he has held since 2013. He leads legal strategy across Mexico, Brazil, and other Latin American markets, advising senior executives on corporate governance, commercial transactions, regulatory compliance, litigation, and strategic business decisions. His responsibilities encompass manufacturing, supply chain, distribution, and agricultural operations, as well as the coordination of regional legal resources and external advisers.

Beyond his corporate responsibilities, Juan plays an active role in shaping the regulatory and institutional environment of Mexico’s spirits industry. He previously served as Vice President and Secretary of the Board of the National Tequila Chamber and was member of the Board of Directors of the Tequila Regulatory Council from 2015 to 2025. Through these positions, he has contributed to industry advocacy, regulatory dialogue, and initiatives aimed at protecting the Tequila Denomination of Origin internationally, including engagement with the World Intellectual Property Organization (WIPO) and other international institutions. His broader institutional experience includes leadership positions at FISAC and Civyl, as well as participation in Mexico’s stakeholder group during the renegotiation of the United States–Mexico–Canada Agreement (USMCA).

Earlier in his career, Juan held legal positions at AB Mauri, part of Associated British Foods, and leading Mexican law firms, advising multinational clients on corporate, commercial, intellectual property, and regulatory matters.

Juan holds a law degree from ITAM, an LL.M. in Corporate Law from Universidad Anáhuac, and an Executive MBA from IPADE Business School, where he served as Class President.