What piece of work or project over the past year are you most proud of, and why was it particularly significant for the business?

Over the past year, I have been particularly proud of supporting the significant regional expansion of both New Era and ’47 Brand across Latin America. This period of growth presented unique legal, operational and commercial challenges, requiring close collaboration with multiple business functions and stakeholders across different jurisdictions.

As Regional Legal Director, I played a key role in enabling this expansion by establishing more efficient legal processes, strengthening cross-functional coordination and developing a more strategic framework for supporting the business. In parallel, I led the drafting and negotiation of more robust commercial agreements designed to support long-term growth, mitigate legal and operational risks, and enhance scalability across the region.

What makes this work especially meaningful is that its impact extended well beyond legal support. These initiatives contributed to faster execution timelines, improved alignment among regional teams, stronger risk management and measurable cost efficiencies. Most importantly, they helped position both brands for sustainable growth while ensuring that Legal remained a strategic business partner throughout the expansion process.

Have you been involved in any initiatives to improve legal processes, introduce new ways of working or make the legal function more efficient?

Yes. One of my key priorities has been transforming how the Legal function collaborates with the business, particularly in Mexico and Brazil. Given the diversity of teams, projects and commercial priorities across the region, it was essential to establish a more structured and predictable approach to legal support.

Over the past year, I led the development and implementation of several processes and workflows designed to improve coordination, transparency and decision-making. These included establishing regular prioritisation mechanisms with business leaders to ensure that legal resources were focused on initiatives delivering the greatest strategic value. I also worked closely with cross-functional teams to design and implement an end-to-end workflow that clearly defines responsibilities, expectations and approval pathways across departments.

Through continuous refinement and collaboration, these initiatives have significantly improved the efficiency of the Legal function. They have reduced response times, strengthened risk management, enhanced deal execution and provided employees with greater clarity and confidence regarding their roles in key business processes. Just as importantly, they have fostered a culture of proactive engagement with Legal, enabling potential risks and opportunities to be identified earlier and addressed more effectively.