Career Biography

I am a Commercial & Corporate Legal Counsel at OXXO, one of Latin America’s largest retail chains and a FEMSA company.

In my role, I advise on a broad range of strategic matters involving commercial agreements, financial services, competition law, data privacy, consumer-facing initiatives, intellectual property and regulatory compliance. I regularly work with cross-functional teams to structure innovative products, strategic partnerships and new business opportunities, helping balance legal risk management with commercial growth objectives.

Over the past several years, I have played an active role in supporting the expansion of digital payments and financial services within OXXO’s ecosystem. Working alongside business, regulatory and operational teams, I have helped develop and implement solutions that reach millions of consumers across Mexico. Through this work, I have had the opportunity to contribute to expanding access to financial services through one of the country’s largest retail networks, helping ensure that innovation develops within a robust and sustainable legal framework.

One of the aspects of my role that I find most rewarding is contributing to initiatives that promote financial inclusion. OXXO’s nationwide footprint provides a unique opportunity to bring financial services closer to people and communities that may have limited access to traditional banking infrastructure, and I am passionate about helping make these solutions both accessible and compliant.

I strongly believe that legal teams create the greatest value when they help organizations innovate responsibly while delivering meaningful value to customers and communities. My goal is to make legal advice practical, commercially oriented and accessible, enabling legal teams to contribute as strategic drivers of business growth and innovation.

What piece of work or project over the past year are you most proud of, and why was it particularly significant for the business?

One of the projects I am most proud of over the past year was supporting the implementation of a strategic alliance designed to bring financial services closer to consumers through OXXO’s nationwide retail network.

The project required coordinating complex legal, regulatory and commercial workstreams involving multiple stakeholders while operating in a highly regulated environment. Beyond negotiating the contractual framework, the challenge was helping different business units align around a structure that was commercially viable, operationally scalable and legally compliant.

What made the project particularly significant was its potential impact on financial inclusion in Mexico. OXXO’s footprint provides access to services for millions of people across the country, many of whom continue to rely on physical access points to make payments, transfer funds and perform everyday financial transactions. Helping bridge the gap between digital financial services and consumers’ daily needs was professionally rewarding and highlighted the broader impact legal teams can have beyond traditional risk management.

This experience reinforced my belief that in-house lawyers create the greatest value when they help design solutions rather than simply identify obstacles. By working collaboratively with commercial, operational and regulatory teams, we were able to facilitate innovation while maintaining an appropriate focus on compliance, consumer protection and long-term sustainability.

Have you been involved in any initiatives to improve legal processes, introduce new ways of working or make the legal function more efficient?

One of my priorities has been helping position the Commercial Legal team as an early and trusted partner for the business rather than a function that is only consulted at the final stages of a project.

Over the past years, I have worked on initiatives aimed at creating clearer legal processes, enhancing collaboration with internal stakeholders and establishing more structured ways of providing legal support. This has included developing standardized contracting approaches, promoting greater consistency in legal reviews and encouraging earlier legal involvement in strategic discussions. By integrating legal input from the design phase of projects, we have been able to identify risks sooner, reduce friction during implementation and facilitate faster decision-making.

Technology has also played an important role in this transformation. By leveraging the digital tools and resources available within the organization, we have improved knowledge sharing, standardized recurring processes and provided more accessible guidance to business teams. These efforts have helped transform legal support from a reactive function into a more scalable and proactive service, reducing administrative burdens and allowing lawyers to focus on high-impact matters that require strategic judgment.

I have also focused on making legal advice more practical and commercially oriented. Encouraging collaboration between legal, commercial, operational and regulatory teams has strengthened relationships across the organization and contributed to a more efficient and solution-driven working environment.

Ultimately, my goal has been to help build a Commercial Legal function that combines strong legal expertise with operational efficiency, enabling the business to innovate responsibly while moving at the pace required in today’s competitive environment.

What excites you most about the future of the in-house legal profession, and where do you hope to continue developing your career?

What excites me most about the future of the in-house legal profession is the increasingly strategic role lawyers play in shaping business innovation and delivering meaningful impact for customers and society.

Organizations today face challenges that are more interconnected than ever before, including technological innovation, data governance, financial regulation, competition issues and evolving consumer expectations. As a result, legal professionals are no longer expected to simply interpret rules. They are expected to help shape business decisions, facilitate innovation and contribute to the development of sustainable business models.

The growing adoption of technology and artificial intelligence will also continue transforming how legal work is performed, creating opportunities for lawyers to focus more on strategic thinking, problem-solving and value creation. I believe the most successful in-house lawyers will be those who combine strong legal judgment with commercial awareness, curiosity and the ability to collaborate across disciplines.

Looking ahead, I hope to continue developing my expertise at the intersection of law, innovation, financial services and digital transformation. I am particularly interested in supporting initiatives that promote greater access to financial services, accelerate digital adoption and help organizations navigate emerging regulatory frameworks. My long-term goal is to continue growing as a trusted advisor who helps organizations leverage innovation, expand access to essential services and create meaningful value for customers, businesses and the communities they serve.