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Austria 2026

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Michael Pelzl

General Legal Counsel | Dentsu Austria

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Austria 2026

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Michael Pelzl

General Legal Counsel | Dentsu Austria

What are the most significant cases, projects, or transactions that you and your legal team have recently been involved in?

Recently, our most significant projects have focused less on single transactions and more on supporting business transformation in a changing market. As clients increasingly build in-house capabilities, we have had to rethink how we deliver value: moving away from traditional, rigid service models towards a more flexible, agile, and client-focused approach. This has involved reviewing internal structures, reallocating resources, improving collaboration, and adapting our external offering to remain relevant and commercially sustainable. At the same time, we have continued to protect and serve the existing business, ensuring operational stability while developing new models that respond to evolving client needs and market expectations

How do you approach managing legal aspects during periods of instability or crisis to ensure the organisation’s resilience?

My focus is to keep the business running safely while developing new legal and commercial approaches that support future growth. This means protecting existing operations, contracts, and compliance obligations, while also enabling innovation and adapting to changing market conditions. I stay close to market developments, regulatory evolution, and business priorities to anticipate risks early and turn them into practical solutions. By working closely with leadership and cross-functional teams, I help the organisation remain resilient, agile, and prepared to transform without losing operational stability.

General counsel often speak of the need to be strategic to reach the pinnacle of the profession. What does being strategic mean to you?

Being strategic means looking beyond immediate legal issues and understanding how legal decisions support the wider business direction. It requires anticipating market, regulatory, and organisational changes, identifying risks early, and turning them into practical opportunities. For me, strategy is about enabling sustainable growth while protecting the organisation and supporting transformation. It also is important to see the legal department as part of every other department not one standing at the sidelines and shouting out warnings.

Michael Pelzl - Austria 2025

General legal counsel Austria | Dentsu Austria GmbH

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Michael Pelzl - Austria 2024

General legal counsel | Dentsu Austria

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Michael Pelzl - Austria 2022

General counsel | Dentsu Austria

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