Martha Kyriakaki – GC Powerlist
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Greece and Cyprus 2025

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Martha Kyriakaki

Director - legal counsel, South East Europe | adidas

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Greece and Cyprus 2025

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Martha Kyriakaki

Director - legal counsel, South East Europe | adidas

What do you think are the most important attributes for a modern in-house counsel to possess?

At the beginning of 2024, adidas launched a new brand campaign and a new brand marketing message: “YOU GOT THIS”

2024 was an Olympics year – athletes are much very aware of the YOU GOT THIS mindset and what this may entail. Athletes are wildly competitive and highly respectful, they inspire and get inspired, they are students and teachers, they are innately talented but also train hard, they are disciplined but also intuitive, they are passionate about what they do, they are team players, leaders and opinionated individuals, they respect their team mates, they respect the competition, they win, they lose, they learn, they move on.

What in-house counsel must “have” or “be” (whichever verb fits better): the “I GOT THIS” mindset and skillset. Knowledge of the law is just the entry point.

Martha Kyriakaki - Greece and Cyprus 2023

Director - legal counsel Southeast Europe | Adidas Hellas

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