Chief legal and institutional relations officer | Localiza Rent a Car
Suzana Fagundes Ribeiro de Oliveira
Chief legal and institutional relations officer | Localiza Rent a Car
How do you approach managing legal aspects during periods of instability or crises, and how does your legal strategy align with the broader business strategy to ensure the organisation’s resilience?
During periods of instability or crisis, our approach is grounded in prioritisation and focus. It is essential to quickly assess and categorise legal demands, ensuring that I personally handle those where I can add the greatest strategic value and that have the most significant impact on the organisation. At the same time, I ensure that other important, but less strategic, matters are delegated effectively to either in-house team members or trusted external counsel, based on expertise and capacity. This allows us to respond with agility while maintaining a high standard of legal support across all fronts.
Regarding the alignment of legal strategy with the broader business strategy, I strongly believe that the legal strategy should not be developed in isolation, but as an integral part of the business strategy from the outset. Our legal approach is built on a deep understanding of the company’s objectives, market developments, and business trends, while also closely monitoring risks emerging from the broader legal and regulatory environment. By embedding legal considerations into business decision-making from the start, we not only mitigate risks but also support the organisation’s resilience and long-term sustainability.
What are the major cases or transactions you have been involved in recently?
One of the major challenges I’ve been involved with recently is navigating the consumer tax reform in Brazil. This has required a multifaceted approach: first, deeply understanding the proposed Bills of Law and their potential impacts on our business operations; second, translating these complex legal and regulatory changes into clear, actionable insights for internal stakeholders, ensuring that all relevant areas of the company are aligned and prepared.
Additionally, I’ve played an active role in engaging with external stakeholders, advocating for adjustments to specific proposals that, in our view, deviate from the main objectives of the reform. This has involved articulating our concerns and contributing constructively to the public debate, always aiming to support the development of a more effective and coherent tax system.
Chief legal and institutional relations officer | Localiza Rent a Car
Chief legal and institutional relations officer | Localiza Rent a Car