Son Tran Vo Quoc – GC Powerlist
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Southeast Asia 2019

Son Tran Vo Quoc

General counsel and head of legal and compliance | Samsung Electronics Vietnam

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Southeast Asia 2019

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Son Tran Vo Quoc

General counsel and head of legal and compliance | Samsung Electronics Vietnam

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Assuming his role with Samsung Electronics Vietnam SAVINA in 2017, Son Tran Vo Quoc amassed a decade of experience as general counsel and head of legal with Heineken Vietnam, five years with PepsiCo and Unilever as general counsel and another five with Indochina Capital as general counsel. Clearly, then, he was a highly experienced in-house counsel with a raft of skills accrued from a variety of senior roles even before joining Samsung. He goes into just some of the projects he has been involved with for the company since: ‘At Samsung, I am the first certified information privacy manager in Vietnam by IAPP, successfully landing the Samsung showcase project at Bitexco Financial Tower – the 1st showcase in Asia, asset deal with respect to factory at Thu Duc district, and robust compliance agenda including advertising, trade promotions and data privacy and data protection compliance program for the company. With Samsung Pay, the first approved cashless mobile payment tech application licensed by the State Bank of Vietnam, which I was deeply involved with and help to complete, despite the current unclear and ambiguous Vietnam legal framework for fintech and technology companies like Samsung’. On the role of the modern general counsel and how they can really add value to the business, Tran says, ‘general counsel are at the heart of the businesses that we advise, and a key part of the business. Legal risk management should still be the core service of in-house lawyers, but we need to move from being excessively reactive to being proactive. We need to anticipate problems before they arise as the focus of the general counsel should be avoiding disputes rather than resolving them. So a practice of “preventive law” is very important’.

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