About

One of the leading food, juice and beverage companies in Mexico, Jugos del Valle-Santa Clara produces and distributes some of the country’s most popular soft drinks. As part of Industria Mexicana de Coca-Cola, the company is characterised by having two distribution models: the centralised model that deals with the modern channel along with the traditional channel which is served by the Coca-Cola Bottlers System. In the position of general counsel José Lavin Castañeda is responsible for the corporate and operational legal function of the company, carrying out the legal strategies for the regulatory compliance of its production and distribution centres and the fulfilment of its internal policies regarding the contracting of services and supply of inputs. He contributes to the achievement of business objectives by handling contracts for the supply chain, marketing and commercial areas as well as overseeing the acquisition of companies and by managing permits and licenses for the operation and authorisation of infrastructure projects. Before joining Jugos del Valle-Santa Clara in 2016, Castañeda worked at Coca-Cola FEMSA for 18 years working in a number of senior legal positions. He graduated from Universidad Autónoma de Nuevo León in 1992.