About

HSE24 stands for Home Shopping Europe, and is a teleshopping broadcaster that was launched in 1995 under the name HOT (Home Order Television) as Germany’s first teleshopping channel, being renamed in 2001. The legal team has been prepared to deal with all legal matters during this exponential growth, dispensing high-quality legal and compliance advice, with a comprehensive remit that includes the provision of legal advice to all business partners including the management board. Günther Sailer has managed the legal department since his appointment as general counsel and executive vice president in March 2017. Recently, the legal department has been involved in talks between HSE24 and the Middle East Broadcasting Center (MBC), signing a joint venture agreement to establish a home shopping company in the Gulf Cooperation Council (GCC). HSE24 will hold a 65% stake in the Dubai-based company, making available its home shopping concept and its lifestyle product range in the Arabic language on interactive platforms in the Middle East and North Africa region. The department has assisted on the roll-out of this project, ensuring regulatory compliance and growth in a region with great market potential.