About

Guido Baumgartner is described as ‘uncompromising’ when it comes to defending the model of selective sales and distribution of products, a character trait that benefits him in his role as the head of legal for the company’s global brand protection, part of which is also ensuring that the adopted selective distribution model is honoured. In this role, Baumgartner looks back on countless legal proceedings which ‘not only meant significant progress for his company, but also for the sector as a whole’, say peers. In Europe, he has been a driving force behind several European Court of Justice rulings, and in the US ongoing proceedings led by the company are being watched closely. Baumgartner has repeatedly contributed to triggering major market changes well beyond Germany’s borders, including in China where a ‘landmark ruling’ regarding the implementation of effective market control is imminent. In Germany, several Federal Court rulings can be traced back to Baumgartner, be it in the areas of competition, antitrust or trade marks. Outside of his day-to-day work, he dedicates his time to MARQUES, the European association representing the interests of trade mark owners.