About

With over 25 years of experience in Australia, Singapore and Hong Kong in national, Asia-wide and global in-house roles, Sharyn Ch’ang has enjoyed a diverse legal career spanning the IT, education, information management and professional services industries. Ch’ang has been at PwC for over 10 years, and currently serves as both global counsel – innovation and technology, and as the sole PwC counsel in Asia in a global role. She leads global and multi-territory initiatives, involving innovation and emerging technologies such as artificial intelligence, data analytics, internet of things and blockchain, which will disrupt and transform traditional professional services provided by the “big four” professional services firms. In a previous role as PwC’s global brand counsel, Ch’ang established a New York based legal team whose remit was to protect and globally license PwC’s most valuable intellectual property, a $17bn portfolio of PwC brand assets, helping the firm to grow into the world’s strongest business-to-business brand. Aligned with the global brand team, Ch’ang and her team introduced new policies, governance and guidance to ensure proper control over the use and licensing of PwC’s powerful brand. ‘Optimising brand use and maintaining good governance, while minimising legal and brand dilution risk issues across the PwC global network of over 157 countries, is essential to protect and continue to grow the value of the PwC brand’ says Ch’ang. Together with her legal responsibilities, Ch’ang finds time to support external initiatives that she is passionate about. She has been a director of the Hong Kong Corporate Counsel Association for four years, and as part of PwC’s corporate social responsibility initiatives has mentored not-for-profit charities, assisting them with business sustainability, transparency and communications strategies. Ch’ang has also held Australian government and non-executive director roles – external appointments which have enriched her professional executive experience.