About

Radu Culic currently services as the legal director for Roche Romania, one of the world’s leading pharmaceutical and diagnostic research-based companies, offering clinically differentiated drugs in the field of oncology, immunology, infectious diseases, ophthalmology and central nervous system disorders. In this capacity, Culic has been behind the implementation of a ‘revolutionary’ distribution model in the pharma industry, successfully dealing with stakeholders and drug agency related matters to establish, for the first time in Romania, the “direct-to-pharmacy” and “direct-to-hospital” models. Culic admits that a positive mind-set is what makes him a standout leader: ‘The main changes was to switch the thinking model. From everything is impossible to everything is possible. From “no, because” to “yes, if”’. Prior to this role, from 1998 to 2007 Culic served in private practice at Nestor Nestor Diculescu Kingston Petersen, then from 2007 until 2010 joined British American Tobacco where he was active in the legal, lobby and public campaign activities against counterfeit cigarettes and illicit trades with such products. He also had a short stint in the telecom company, UPC Romania, a role which enabled him to, ‘eliminate the chaotic way of working and having all three parties (City Halls, operators and private companies implementing the undergrounding projects in several cities in Romania) planning and implementing projects with no impact at a customer level’. Also joining the most popular TV station in Romania, as legal director for ProTV from 2014-2015, Culic was able to gain vast experience on copyrights assignments and licenses whilst implementing contract managements systems.