Karen Vianey González Vargas – GC Powerlist
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Mexico 2025

Consumer products

Karen Vianey González Vargas

Director legal & compliance | Adidas

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Mexico 2025

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Karen Vianey González Vargas

Director legal & compliance | Adidas

How do you approach managing legal aspects during periods of instability or crises, and how does your legal strategy align with the broader business strategy to ensure the organisation’s resilience?

A 360° approach, considering that as a corporate counsel I have to consider all possible impacts to the business, not only legal, but also Government Affairs, future projects for the brand in the country, among others. Legal strategy is not only legal is a business strategy that must consider possible impacts for all the business not only in the country but worldwide.

What are the major cases or transactions you have been involved in recently?

Lead Government Affairs and Legal strategy for the Oaxaca Slip-On cultural issue in Mexico, which became a national interest topic.

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