Juan Alberto Rivera Bueno – GC Powerlist
GC Powerlist Logo
Mexico 2025

Food, beverages and tobacco

Juan Alberto Rivera Bueno

Legal Director LATAM & Public Affairs | Suntory Global Spirits

Download

Mexico 2025

legal500.com/gc-powerlist/

Recommended Individual

Juan Alberto Rivera Bueno

Legal Director LATAM & Public Affairs | Suntory Global Spirits

How do you approach managing legal aspects during periods of instability or crises, and how does your legal strategy align with the broader business strategy to ensure the organisation’s resilience?

I believe that in times of crisis it becomes even more critical to focus our efforts on the services that truly add value to the organisation. We aim to keep a long-term perspective while navigating short- and medium-term challenges.

It is essential to align the use of our resources with the needs of the business, maximising the value derived from our teams, vendors and external counsel. At the same time, we seek to make the most of available technological tools and to prioritise our workload effectively, ensuring that the most important matters are addressed first without being overshadowed by less critical tasks.

What are the major cases or transactions you have been involved in recently?

We have been addressing the consequences of agave oversupply in our tequila business, along with the challenges arising from the sharp decline in prices. These impacts extend beyond the economic sphere and also carry significant social implications. In parallel, we are engaging with the government to support the modernisation of the tax framework for alcoholic beverages in Mexico. Finally, we are facing the most severe methanol poisoning crisis in Brazil.

What measures has your company taken to embed sustainability practices into its core business operations, and how does the role of the general counsel contribute to driving and ensuring sustainable practices within the company?

As part of a Japanese-based organisation, we place great importance on the continuous protection of water resources across all our operations. We strive to use water as efficiently as possible and actively participate in a range of initiatives aimed at preserving the environment and safeguarding the water sources that are essential to our products.

Juan Alberto Rivera Bueno - Mexico 2023

Director legal LATAM and public affairs | Beam Suntory

View Powerlist
Juan Alberto Rivera Bueno - Mexico 2022

Legal director Latin America | Beam Suntory Mexico

View Powerlist
Juan Alberto Rivera Bueno - Mexico 2018

Senior counsel and public affairs | Beam Suntory Mexico

Senior counsel for Mexico at the world’s third largest premium spirits company Beam Suntory Juan Alberto Rivera Bueno has consistently impressed with his work on important cases. Most recently he...

View Powerlist

Related Powerlists

Juan Alberto Rivera Bueno

Legal director Latin America

Beam Suntory Mexico

View Powerlist

Juan Alberto Rivera Bueno

Senior counsel and public affairs

Beam Suntory Mexico

View Powerlist