Senior Legal Director - Complete Housing Business Unit | KE Holdings

Zhao Zhang
Senior Legal Director - Complete Housing Business Unit | KE Holdings
Career Biography
Zhang Zhao possesses extensive dispute resolution, contract design, andcompliance frameworkk experience in vertical sectors such as international trade litigation and arbitration, the internet, data privacy, construction engineering, antitrust, and intellectual property protection, coupled with deep commercial insight, team leadership, and policy guidance capabilities. She has helped companies like Baidu and Beike build data privacy compliance systems from the ground up. By collaborating with industry associations, consumer associations, universities, and other third party organisations, she has promoted the implementation of multiple industry standards and service manuals in the home decoration sector. She excels at converting legal expertise into corporate brand strength and revenue growth through innovative approaches.
In 2024, she facilitated and safeguarded the strategic transformation of the construction organisation units in the wholehouse renovation business by creating innovative legal relationship structures and compliance solutions. She organised and collaborated with industry, academia, and research sectors together with Beike to launch consumer rights protection legal tools such as the “Home Decoration Industry Consumer Pitfall Report,” the “Custom Furniture Consumption Guide,” and the “Whole House Renovation Service Standards,” thereby establishing industry standards that meet the demands of the intelligent new era. In 2024, amid a slowdown in the renovation market’s growth, she led the legal department in advancing a special project for contract cost reduction and efficiency improvement, leveraging legal technology tools to help the company achieve lower costs and higher efficiency.