| PepsiCo
PepsiCo
PepsiCo’s 20 lawyer in-house legal department based in UAE oversees all legal and compliance issues in the Middle East and North Africa (MENA) region. The specialist legal team is led by Dean Sheehan and has built a reputation for expertise in handling the patchwork of national regulations and laws to allow the company to operate seamlessly across the region. The team covers a wide range of jurisdictions and is responsible for helping to maintain good relations with law making institutions and internal clients. In 2014 PepsiCo partnered with the telecommunication company du and introduced the PepsiCo experience points (PXP), a loyalty and rewards programme for the first time in UAE. The legal team worked closely with the internal management and also with the partner company to outline potential legal issues and draft the agreements. In 2015, when the company was in negotiations to extend its long-term contract with Saudi Pizza Hut operator, the legal team played a central role in the process.
