Marina Barjud – GC Powerlist
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Brazil 2025

Consumer products

Marina Barjud

Legal general, labour matters | Whirlpool Corporation

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Brazil 2025

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Marina Barjud

Legal general, labour matters | Whirlpool Corporation

How do you approach managing legal aspects during periods of instability or crises, and how does your legal strategy align with the broader business strategy to ensure the organisation’s resilience?

During periods of instability or crises, my approach to managing legal aspects is deeply integrated with the broader business strategy, ensuring organisational resilience. I believe that legal solutions provided must truly add value, which requires a profound understanding of the business and its mission at that specific moment.

Having worked for years across various sectors, including industries and financial institutions, I’ve learned the importance of interdisciplinary collaboration, this experience taught me that an effective legal response often goes beyond conventional solutions, incorporating a detailed risk assessment of the various possible scenarios.

Therefore, the key to a successful legal strategy is close collaboration with internal teams by leveraging a deep knowledge of the product and the market, it’s possible to provide a cohesive and detailed analysis that clearly outlines the pros and cons of each alternative. This not only ensures strategic alignment but also empowers the company to make informed decisions, safeguarding its resilience during times of crisis.

What are the major cases or transactions you have been involved in recently?

Since April 2024, I have been tackling one of the most significant professional challenges since assuming the management of consumer litigation across Latin America.Embracing this new role necessitated transitioning from familiar responsibilities to a fresh challenge that involves handling legal issues from various countries within a business-sensitive environment.

A few months into this journey, I find that this challenge has shaped me into a better-prepared professional. Together with my team located in Brazil, Argentina, Mexico, and Colombia, we are deeply involved in processes and procedures, striving for maximum standardisation of consumer litigation workflows across all countries. This effort is already yielding positive results. Today, all cases are integrated into a legal management system used across regions, interfacing with external law firms, internal clients, and solution providers.

This tool effectively standardises the company’s working methodology, centralises documentation in one place, and maintains historical records, deadline controls, and responsibilities within a single control center.

While the challenge is considerable and demanding, what fills me with pride in leading this project is the ability to export Brazilian legal operations knowledge to other countries, positioning Brazil as a benchmark.

What emerging technologies do you see as having the most significant impact on the legal profession in the near future, and how do you stay updated on these developments?

Since the digitisation of the Brazilian Courts, changes have been rapid and profound. I have had the opportunity to observe this transformation from the outset and can assert that the legal sector in Brazil is in a constant state of evolution, often ahead of other regions. Recognising this, legal professionals need to stay highly connected with emerging technology trends.

Large legal departments should utilise legal management software, develop KPIs, and leverage business intelligence. Additionally, creating or adding specialised legal operations departments has proven effective, as it allows professionals with diverse backgrounds and experiences to work synergistically, freeing up legal professionals time for more technical tasks.

Furthermore, with the Brazilian judiciary incorporating artificial intelligence tools, these technologies are significantly enhancing legal professionals’ work. However, their use requires technical acumen, caution, and governance, especially to protect data and information automatically integrated into networks via prompts. It is crucial to have the expertise to assess whether the tool’s output is truly accurate or suitable for the professional’s needs. Failing to do so could result in delivering work with technical errors.

Marina Barjud - Brazil 2024

Legal general, labour matters | Whirlpool Corporation

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Marina Barjud - Brazil 2023

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